Streamlining the Festive Demand with Shubh Aaraambh: KredX DTX 

As India enters the festive season, the atmosphere is implicated with vibrant cultural festivities along with the sharpened business activity. For enterprises, whether textile manufacturers in Surat, automotive enterprises in Indore, or logistics companies across India, the upcoming weeks represent the busiest time of the year.

A recent survey by LocalCircles forecasts that urban festive spending in 2025 will be a  ₹2.19 lakh crore, an 18% increase from the previous year. A remarkable 37% of households plan to spend over ₹20,000, a significant jump from 26% last year. While traditional retail remains strong, the Indian e-commerce market is set to be valued at an impressive $136 billion in 2025. This growth is propelled by the rise of “hybrid shoppers” individuals who blend online discovery with in-store purchases. For large corporate buyers, this consumer behavior translates into substantial orders, placing pressure on suppliers, the backbone of India’s job market.

Festive Season Readiness for Demand 

Orders flood in with the promise of increased revenue, but they also bring challenges. Scaling operations means more raw materials, increased staffing, expanded packaging needs, and most critically, a surge in working capital requirements. Yet, many businesses find themselves in a supply chain strain to manage vendor support while outstanding payments from past orders remain unsettled, thereby limiting liquidity when it is needed most.

This scenario makes managing festive demand a complex strain in the supply chains. Enterprises must make crucial investments upfront to stock inventory, hire and train extra staff, and ramp up marketing efforts to capture consumer attention. Traditional lending channels, with lengthy documentation and slow approvals, often fail to meet these time-sensitive funding needs. This cultural phenomenon drives significant domestic spending, supercharged by the growth of e-commerce and a new wave of GST reforms. For large corporate buyers, this presents a unique chance to maximise sales and market position. 

• The GST Catalyst: A recent GST overhaul, which lowered rates from 28% to 18% on consumer durables, is expected to provide a 8-9% price benefit to consumers. While this is great for demand, it places the onus on the supply chain to have the financial agility to meet the surge in production.
• Increased Operational Costs: The rush in orders creates a build-up of inventory, which ties up precious capital and leads to higher operational expenses during peak periods.

Impact Across Sectors with TReDS

Beyond compliance, TReDS offers significant strategic advantages:

• Strengthened Supply Chains: By ensuring your MSME suppliers have access to timely working capital, you can build more resilient supply chains and stay resilient during peak demand.
• Uninterrupted Vendor Support: Buyers can adhere to their usual payment terms while knowing their suppliers receive immediate payment through the platform, allowing for better cash flow management.
• Financial Inclusion: Your participation aligns with the government’s vision of increasing financial inclusion, empowering a wider array of enterprises to thrive, and strengthening the overall ecosystem.
• Efficiency and Security: A platform like KredX DTX offers fully digital, transparent, and paperless transactions, enhancing speed and security.

Start Your Festive Success Journey with a Shubh Aaraambh

To meet the festive surge and optimise your supply chain, Shubh Aaraambh by KredX DTX is a specially designed initiative facilitating buyers. As an RBI-licensed TReDS platform with 10 years of proven trust and innovation, KredX DTX provides access to India’s largest MSME-financier network and over 50 banks and financial institutions, ensuring the best rate discovery through competitive bidding.

By joining Shubh Aaraambh by KredX DTX, large corporate buyers can benefit from:

• Zero Registration fee and Zero Annual fee this festive season.
• 50% Off Transaction Fees, offering the lowest rates in the market.
• Smooth supply chain financing and uninterrupted vendor support.
• Regulatory assurance to TReDS adherence with effortless compliance  

The upcoming festive seasons, amplified by GST reforms and e-commerce expansion, present an unparalleled opportunity for growth. For large corporate buyers, your proactive engagement in ensuring the financial health of your MSME partners is crucial. By leveraging TReDS platforms like Shubh Aaraambh by KredX DTX, meet regulatory requirements but also strategically strengthen vendor partnerships, cut costs, and ensure a resilient supply chain ready to meet peak demand.

Embrace Shubh Aaraambh to ensure your supply chain shines brighter than Diwali fireworks this festive season.

Onboard Now at Zero Cost and start your festive success journey.

Contact: +91 80617 99227 | info@dtxindia.in | Toll Free: +91-8061799299